A new experience starring Angry Birds Red, Chuck and Bomb, will open at Madame Tussauds London in the run up to the release of The Angry Birds Movie.
The digital experience, developed by innovators in brand experiences, ps Live, and Angry Birds creators, Rovio Entertainment, digitally brings to life one of the key scenes from the film in a 3-D backdrop.
Guests can step in, interact and star alongside Madame Tussauds' figures of explosive Bomb, speedy Chuck and furious Red.
"The aim is to create a living, breathing space that gives guests a real taste of the film," explains Kieran Lancini of Madame Tussauds.
"The digital content will change frequently and guests can take a selfie with Red, Bomb and Chuck and share them live.β
Alex Lambeek, chief commercial officer at Rovio Entertainment said: βIt really does marry the digital world with the physical, as animation and smart technology bring the movie to life around guests.β
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